I’m excited to share that I’ve joined Coinbase as Base Creator Ecosystem Lead to help bring the creator economy onchain. I’m honored to be working with a mission-driven team of smart, humble, and deeply aligned builders making blockchain relevant, accessible, and valuable for everyone. 
 
Creators are building their own media empires that rival legacy media businesses. To support that shift, they need new systems and infrastructure that put their interests first — tools that don’t just help them rent space on someone else’s platform, but let them own their distribution and data. My work sits at the intersection of creators, content, and crypto — I believe blockchain is the key enabling technology to helping creators own their audience, monetize directly, and turn attention into long-term value. 
 
At TikTok, I got an early glimpse of what was possible at the intersection of creators and blockchain — and I couldn’t ignore it. Leaving at such an exciting time didn’t make sense to many on the surface, but I took the leap and followed my intuition. I spent the past three years going deep: working with onchain startups, onboarding hundreds of creators, and learning what it really takes to bring this vision to life. Now, I’m doubling-down and joining a team I’ve long admired at a pivotal moment for the industry. 
 
This space is still early, but the moment is now. Global interest is accelerating, and while prices fluctuate, blockchain adoption is up and to the right. If you’re a creator or building for creators, my DMs are open. I’d love to connect!